IS JEFFREE STAR RACIST?

By | January 6, 2020


[Music Intro (CC: Gwyn)] [Title Card: “Is Jeffree Star Racist?”
with background music] So, I watch a ton of beauty videos on YouTube, and if you follow me on Instagram or Facebook, you know that I’ve been on the search for the perfect matte black lipstick. I’ve had a ton of brands suggested to me, but.. one that I’ve heard pretty consistently is Jeffree Star. So, I started watching his YouTube videos, and I.. renewed my love for the MySpace star who famously said, “Open up your thighs, and show me your surprise.” [laughs] Honestly, I like Jeffree Star’s channel, because even though he has his own makeup brand, he’s not.. afraid to promote makeup companies that he likes that some people may consider to be his competitors. And he’s also willing to be honest about bad products that come from the companies that he supports. I used to follow him on MySpace way back in the day, and I forgot exactly why I stopped following him. That was until Stephanie Nicole, who is also a fairly blunt beauty blogger, made a video.. discussing him and his brand. One of the things she highlighted in her videos, that I had forgotten about, were his old racist MySpace videos. Sharolaid: “You say black folk cannot wear MAC cosmetics, and you splash acid on her face!” Jeffree: “Well, maybe if she wasn’t wearing the wrong foundation, I wouldn’t have to splash no battery acid.” “I wanted to lighten her skin tone, girl.” Sharo: “‘Cause I know what you did, too. I know what you did to Mike’s little sister, you slapped her at Walgreens.” Jeffree: “Who? That little black bitch Keisha?” Sharo: “You slapped her, ’cause you were stealin’ eyelashes!” Jeffree: “Girl, I would never steal no motherfuckin’ eyelashes.” Jeffree: “Honey, I am a woman of wealth, and that black bitch did not see me steal nothin’.” “I was paying with my platinum Visa.” Sharo: “You is a goddamn liar.” Jeffree: “Now, do you have Keisha’s number? I need her to wash my car.” “Look at my skintone, girl, I am blacker than the night.” Sharo: “Oh my gawd.” Jeffree: “Mmm, and what?” “Girl, I didn’t really mean to. I was just having a moment. You know us white folk, we schizophrenic.” Because Stephanie Nicole drew attention to these older problematic videos of Jeffree, the YouTube community.. has been taking him to task for the past few months. However, I feel there are some nuances that have been left out of this discussion, and I wanted to talk about.. a few things as a person that has been blogging since they were 14 who is, today, blogging a lot about racism. Very few people understand what it’s like being visible for over ten years online. If we all had every single foolish and disgusting thing, that we’ve ever said, recorded forever we’d all probably.. cringe at the things that we used to say. It may surprise you, but at one point in my YouTube career, I made videos where I referred to black people.. as monkeys. I used to have a video where I pledged allegiance to the KKK. I even had a video where I joked about how I.. castrated my ex-boyfriend. All because I was trying to be an edgy teenager online, but people grow and change. And as I’ve grown, I’ve made a point of addressing the things that I’ve done that were problematic.. and removing them from the Internet, if I could. Because I’ve experienced so much change as a blogger, I believe that it’s possible for Jeffree Star to have grown.. into a completely different person from who he was in those Sharolaid videos. But here’s my problem, we really don’t have any evidence that he has changed. Jeffree Star has come to YouTube and apologized for almost every scandal that he’s been involved in. Except the racism. That bothers me, because when you watch one of the numerous “Jeffree Star Exposed” videos, pretty much.. everyone is upset that they supported someone who could say such disgustingly racist things. Heavenly: “I cannot sit by idly when: 1) Your manager is an African American woman..” “And, yes, it may be a joke, and this was another comment that I had recently got on Facebook..” “It may be a joke that you did on ‘Stickam’ about throwing battery acid on..” “an African American woman’s face to lighten her skin tone, joke or not, it should’ve not’ve been said.” Moriah: “In terms of racism, when it comes to serious.. more serious topics like racism.. That’s..” “That’s not a joke. That’s not even remotely funny.” Karina: “I have to say, that is the most evil shit I’ve ever heard in my life, and in all the years that I’ve been alive..” “I’ve never even had that thought in my head. I don’t know what kind of a racist evil person you have to be..” “to come up with that. That hurts me. That hurts me, and I’m not a black woman.” “It hurts me as a human being.” No one really cares that much about the Rocky Roadkill thing, or the Kat Von D thing, or the Kylie Jenner thing. A lot of people can accept that there’s some sort of drama between makeup enthusiasts. But what they can’t stomach is financially supporting someone who would call someone a nigger or joke.. about throwing battery acid on a black girl’s face. Jeffree Star did, however, bring up the topic on Twitter. Where he explained that these were things he did.. a long time ago, that he regrets and has apologized for throughout time. However, if you read between the lines of this apology, it wasn’t really an apology that comes from.. an understanding of WHY these things were wrong as much as it was an apology for the things he said.. offending people. “I’m sorry you were offended” isn’t really an apology. Real apologies come from fully understanding WHY what you said was wrong. And, to me, it’s very suspicious that he can come to YouTube and apologize with pretty much everything.. but the racism. When we talk about whether or not he’s a racist today, we often hear his supporters saying that he has.. a black manager, assigned to a record label owned by a black man, and he features mostly black models in.. his ads. Well, what do all three of these things have in common?
MONEY. It’s been a long time since MySpace has been relevant. So, I definitely believe that Jeffree Star has since changed. But to present these as examples of him “not being racist” is just, kind of, dishonest. These black bodies don’t exist in his life without the financial benefit attached to them. Using black people as props to defend yourself against accusations against racism only solidifies the idea.. that black people are tools, as opposed to humans deserving of basic respect. It’s one thing to use black people to sell products and to make money. It’s another thing to actually support them. I want to reiterate that I believe Jeffree Star could very well be a changed man. I just haven’t really seen evidence of that. And, in my opinion, no matter how many times you want to apologize for old racist content, I think it’s important.. for him to address this NOW. The sad thing about this situation is, I see so many people defending him not really understanding that.. there isn’t an expiration date on racism. So, with all of this information in your hands, I’m sure you’re probably wondering what to do. I think that you have to decide, for yourself, whether or not you want to continue to support him. Personally, if he apologized, I’d be happy that he did, but I still wouldn’t trust him with my coins. Instead, I’m going to put my hard-earned dollars towards black-owned beauty brands. Right now, a ton of beauty bloggers are doing the “BOMB” challenge, which is the.. “Black Owned Makeup Brand Challenge.” In these videos, they do their face in black-owned makeup. Here are some of the challenge videos, please check them all out, and don’t forget to subscribe to all of.. these lovely ladies, if you haven’t already. I think it’s very important, now more than ever, to support.. black-owned companies. Remember that just because these brands are black-owned doesn’t mean that they only cater to black people. If you’re someone who is distinctly invested in anti-racism, I think that putting your money where your.. money where your mouth is, is extremely important. You shouldn’t have to sit around and justify the reason’s why you can continue to support someone who.. may or may not be a racist, and isn’t really willing to address that accusation publicly. I have a list of black-owned beauty brands in my description box. So, please check them out! A few of them even outclass Jeffree, when it comes to long-lasting matte lipstick. Or.. so I’ve heard. [giggles] And on that note, as per usual, always remember and NEVER forget that you are beautiful, and you are loved. Bye! If you like this video, you can support my work by becoming a monthly Patreon patron. Your fave is “problematic.” [Title card: “Azealia Banks & Problematic Faves” with music] I have a shirt in my store that says “PROBLEMATIC” in all caps in floral lettering. The meaning behind the shirt.. is that, regardless of how we like to see ourselves..

100 thoughts on “IS JEFFREE STAR RACIST?

  1. ManiacalMind Post author

    No one will ever be satisfied with an apology about a mistake he made as a teenager when they can make money off his drama. Let’s be real, you people just wanna make more drama, it’s not about the racism.

    Reply
  2. Tiara Wilson Post author

    Thank you soooooooo much!!!!! I approve of how you owed your own stank!!! Thank you!!!

    Reply
  3. Iwaoi is The deep throat of me Post author

    watching this after watching shane dawsons documentary lmao

    Reply
  4. d610 Post author

    Omg I thought this was removed, it came up online so I'm glad I could actually re-listen to you <3

    Reply
  5. Mia O Dwyer Post author

    In the description you refer to HIM as a girl I know I'm Soo late but pls change it

    Reply
  6. FreedomWriter3 Post author

    Jeffree Star was another one that was added to my "Cancelled" list. I've never bought any of his products and I never will. And it's a shame because his products are dope. But I'm not supporting anyone that doesn't like me or people like me.

    Reply
  7. Rachel Luciano Post author

    Um why can’t you agree it was a joke and he didn’t really mean that he apologized a thousand times and he has to Cary that time through his life

    Reply
  8. iam CDYM Post author

    I'm just wondering why he got 9M subscribers? really, human nowadays prefer to choose bad things than the good ones…

    Reply
  9. GraceAnn CanBeans Post author

    Okay so why is Jeffree Star calling out Laura Lee for her crying apologizing saying it’s fake when he did that? Lmao

    Reply
  10. Sam and Carly’s Youtube channel Post author

    Omg this should Be on trending

    Reply
  11. Jordan C Post author

    Jeffrey was in the wrong I do believe that and he said some awful things, but he has put up an apology video and this all happened a long time ago and people grow and I think Jeffrey has changed… please don’t attack me just an opinion

    Reply
  12. Molly Taylor Post author

    GUYS THE VIDEO OF JEFREE MAKING THAT CALL AT THE BEGINNING OF THE VIDEO HAS BEEN TAKEN DOWN!

    Reply
  13. Gracelike rain Post author

    Your black and you said that as a black women even as a kid thats weird

    Reply
  14. lauren vega-cruz Post author

    he said quote im sorry for offendin u not what u lied im sorry your offended. read the quote properly before repeating it twisting yo narrative

    Reply
  15. indianna cuffecain Post author

    He said this over 10 years ago and it’s sad that u have to go and dig it up again and again and imagine how but he would feel and how disappointed he would be with himself. AND YOU ARE A DISGUSTING HUMAN BEING TO SAY THAT HE JUST USEING BLACK PEOPLE TO MAKE MONEY AND AS PERSON WHO THINKS THAT RACISM IS DISGRACEFUL IS ALOT. Being black is just a skin colour just like being white is so I don’t understand why it is so bad when a white person says some thing about a black person but when it’s the other way round know on cares???

    Reply
  16. Aesthetic vibes Post author

    If he's racist why is he behaving like he's better than Laura lee

    Reply
  17. Mason oof Post author

    Even if jeffree has changed how could someone look past the fact he’s said horrible and racist stuff like this.

    Reply
  18. Isabelle Bergman Post author

    please do an updated video on jeffree star! he's said so much new apologies but for some reason…i still dont believe he's changed

    Reply
  19. lily monroy Post author

    No but I think he's ignorant though things he said. It's not even satire that's funny or makes sense. I know he's probably changed since then.
    If he's sincere in his apologies I accept it. As long he doesn't repeat the same thing.

    Reply
  20. Yoongi Trash Post author

    I honestly feel like Jefree star had gotten a lot better. The things he said were vile but that was 12 years ago. People can change. His apoligy felt really real, and he talks about how the comments came from a place of anger. He wanted to shock people, and racist comments are a good way to do that. I feel like he has changed.

    Reply
  21. And I oop Post author

    not a fan of jeffree but people change and learn from mistakes.

    Reply
  22. Jasper Post author

    I can forgive somebody but, people are criticizing Laura lee for being racist but are still watching Jeffree starr

    Reply
  23. Koi Merriam Post author

    Honestly, I think if someone knew Jeffrey then they'd see those videos and know he wasn't racist. Saying a racist joke, no, not "joke", is very different. Multiple racist jokes are absolutely hilarious if you're clever- and yes, you can make racist jokes towards a white person too. I see some comments saying she was very fair, but it's a little obvious that she has a negative view on him and is just holding back to try to make it seem fair when she seems to have a small bias. Just saying. ヽ(´ー`)┌

    Reply
  24. Alaa Atari Post author

    He’s sorry for OFFENDING people as if what he said isn’t racist?! He’s not sorry for his choices. Racists rarely ever change smh

    Reply
  25. You're Welcome! Post author

    1:17 here are the racist comments. You're welcome.

    Reply
  26. Danny Dee Post author

    omg please if scary movie or shane dawson's old videos were made now the new generation would be offended.

    Reply
  27. Social Justice Demon Post author

    I know this is an old video, but I still wanted to say I agree with your beliefs about forgiveness 100%. There are few things I couldn't forgive someone for if they're sorry, but they are the ones who must take the first step by taking responsibility for their mistakes.

    Reply
  28. batonbeauty Post author

    Black opal and black radiance are not "black owned"

    Reply
  29. Monroeville · Post author

    Lmao I feel like when you said instagram or Facebook there was supposed to be pop ups there so it just made it really awkward lmao

    Reply
  30. Kaitlyn Jacquess Post author

    Yes he is. Back when myspace was a thing and he used that as a platform… He left a racist comment on my friends page…. And made fun of their nose because they were Jewish.

    Reply
  31. M Fantauzzi Post author

    “Black only makeup” What??? Im not sure I support that…the “only” part – as a Latino female.

    Reply
  32. kNiVeZzz Z Post author

    Is it bad that after seeing this video I went out and bought his line ? You make things bother you if you allow them to. And im Jamaican. Who cares? Like fck theres black woman today bleaching their skin to look white so what is that telling white people!?! Look at lil Kim now!!!!!! People are always gonna find problems always. Jeffree lipstick on me looks amazing I love it and I'm sending three of em to Jamaica 😁

    Reply
  33. unicorn lord Post author

    i could go on and on on how wrong you are…

    Reply
  34. why hello there Post author

    HE IS NOT THAT WAS 10 YEARS BACK GET OVER IT

    Reply
  35. Perez661 Perez Post author

    Am I races for calling my best friend beautiful black women and African-American when everyone ask what is she!! And I told her and she said she call herself that all the time she proud of who she is and she love me because am not races am Mexican/asian/French/American Hispanic

    Reply
  36. InspiredByEbonyLove Post author

    Even IF he apologized for his racist behavior, there is NO EVIDENCE that he is no longer a Racist/White Supremacist. He remains on the SUSPECT LIST.

    Reply
  37. thelouisfanclub Post author

    Kat: “I pledged allegiance to the kkk”
    Me:
    Me:
    Me: wait what

    Reply
  38. Amanda Sharpley Post author

    I DON'T!!!!!!! I'M SUPPORTING BLACK OWNED AND SUPPORTED BUSINESSES!!!!!!! I DO EXTENSIVE RESearch!!!!!!!

    Reply
  39. Amanda Sharpley Post author

    I TYPED SOMETHING TOTALLY DIFFERENT THAN WHAT IS STATED??????? I DID NOT STATE WHAT IS TYPED ON THE PREVIOUS STATEMENT??????? WHAT THE HELL???????????????

    Reply
  40. carmakazi84 Post author

    Did I understand this correctly, we're supposed to fight racism by buying only black owned products. What???
    Not much different that saying buy only brown or white owned products. Fighting racism with racism or did I miss something.

    Reply
  41. Sebastian Smith Post author

    there actually is an apology video. This might've been made two years ago but you shouldn't just jump on the wagon and call people out for things they did 12 YEARS AGO!!!

    Reply
  42. Lorraine Simms Post author

    Black people are to nice to Jeffery Star…we should pay him dust..

    Reply
  43. Stephanie Tijerina Post author

    It’s crazy how much time people have on their hands

    Reply
  44. FrugleBugle Oogle Post author

    I don't buy into the whole excuse of being young, or even being online for over 10 years, or even fking 50. Plenty of ppl, while far from perfect and do make mistakes, NEVER say racist bs, nvr say homophobic bs, ect. and to me saying stuff like that is a big deal. Talking about throwing acid in a black girls face to lighten her complection as he said, or u calling black ppl monkeys and pledging to the KKK (unless u were making fun of racist or the idea of u being such) is disgusting, and I'm sick and tired of ppl who do that pretending that allllllllllllllll ppl do that kinda thing, when in reality they don't. I certainly nvr did, and I think his comments were disgusting, Idk if alot of these ppl who are caught being bigots are sorry for their bigotry or more sorry of the fact they have to face the concoinces of their actions, and ect. Not saying I believe in cancel culture by any means cuz just b/c u don't find out about a person's wrongs doesn't mean they're good ppl, and just b/c someone's a bad person doesn't mean they don't have talent or something positive they can bring to the world. What I am saying though, is Idk about alot of these ppl that get caught saying w/e have truly grew. They could've repented but, then again they could be just sorry the public knows and their mistakes may cost them money. Hard to say w/o knowing someone, and while I can forgive if one is truly sorry, I'm not gonna pretend like "oh yeah if u been on youtube for 10+ yrs ur bound to say something bigoted" or b/c they were young, that they have an excuse is just wrong. I can name a long list of utubers that haven't said anything bigoted. Not saying anyone's perfect. All have flaws, and severe ones at that but, not everybody has the same flaws, and while I can forgive when they sincerely repent, ppl need to stop excusing this kind of behavior as if it's nothing. On the other points however, I agree. He may've changed but, having a "black friend", black ppl in his ads, a black manager, ect. doesn't prove anything b/c it's all about the $$$$$$$$$$$$$$$$$$$$$$$. I seen a vid of his where he's apologizing but still w/o being God/dess it's hard to know the motivation behind that and if it's sincere. I can forgive but, that still don't make me think he's a good person cuz, like u say, we have no concrete evidence either way. His hypocritical also racist friend that blabbed on him when their friendship deteriorated, Kat Von Disease (she and her ex husband are anti-semites), also turned out to be a racist POS which kinda makes u think it's birds of a feather flocking together. Idk…I wanna like him, I wanna like everybody, but Idk if his motives are sincere, and saying racist bs like that is pretty appalling. Do ppl ever change? Can they? Alot of ppl don''t. Once a cheater always a cheater, once an abuser always an abuser, so one might think once a racist always a racist. He says in his apology video that it was done in anger in response to alot of the bigotry he got for being gay and doing drag, and to be shocking and get attention but, if he's friends w/ other racist, or was till w/e happened between them happened (Kat Von D), it makes me think it was more than that and maybe they shared their bigoted views.I could be wrong ofc, as Idk him but….Idk. W/o being able to read someone's mind it's hard to say. Maybe he did do it for shock value but, then again why did he hang out w/ other ppl who have done bigoted things if that's the case? Black ppl don't deserve to be discriminated against or demeaned like that, nor does any race, and like u say racism doesn't have an expiration date.

    Reply
  45. mandana maleki Post author

    I love u!!! U were so right about that … In my opinion we shouldn't even allow people to ever think of saying racist stuff … But also it is clear that he was really having mental issues and to me he is not really someone to like take seriously …. Just like a sick person who doesn't know what he is saying it was clear that he has issues n still probably has them…..

    Reply
  46. Joey Atkins Post author

    I highly doubt he’s changed .. it’s fucking with his money so he has to say sorry. fuck that guy most these people are pieces of shit . He’s a white upper middle class kid from o.c. Most of those kids are racist.. trust me I know !

    Reply
  47. Shy Post author

    They’re is no expiration on the self hate she does either

    Reply
  48. jessica caruso Post author

    Black people make fun of every single race, but as soon as someone makes a black joke people starting crying. So race jokes are only funny when their told by black people 🙄 note taken

    Reply
  49. Laura Ann Velazquez Post author

    I mean really he wasn't being racist he said black bitch he didn't call her the n word. Now if he said the n word then bitch ok that's racist

    Reply
  50. strawberry smith Post author

    sick of people acting as if he's some kind of 'god''. and his makeup is tacky asf!

    Reply
  51. Nikole Ribeiro Post author

    he just said white folks are scizophenric lol isnt that racist too. people need to get over what he said.. its not even that bad as other things i have heard

    Reply
  52. strawberry smith Post author

    ''wanted to lighten her skin tone'' me: middle finger emoji

    Reply
  53. Elliot Sanders Post author

    I think that if someone has been offensive in the past, they should know what they did was wrong. But if after that they realise what they did wrong, apologized, worked to be better, and then worked to help the marginalized group – they deserve a second chance. Unless the one action has drastic impacts on the whole group, they should be able to go through a process of working to be better and to help others, and find forgiveness.
    Edit: to be clear, this is my main problem with Jeffree, he has now called out brands that discriminate against PoC, but he has never actually apologized for what he did, or addressed it at all.

    Reply
  54. Love everyone Post author

    Yes, he is a racist and he want all black people to die. He is evil and ugly I hope he gets sold into sex trafficking.

    Reply
  55. Melanie Brewster Post author

    Thank you. A very level headed unbiased opinion. And your suggestion to buy black owned has stuck with my. I usually love tarte but my next haul will go towards a black owned makeup co. Thank you

    Reply
  56. Kathryn94 Post author

    I like you. Most of what you said was on point. Though when you mentioned you’d only support black owned beauty brands.. that didn’t sit well. How would/should it be perceived if a white woman said she only buys white owned products?

    Reply
  57. Viv2013 Post author

    I stopped watching once you said what you had done. Once you say it, it’s out there.

    Reply
  58. NXVI Post author

    the hypersensitivity of today 🙄… doesn't effect people physically or mentally, nobody has to support, meanwhile, guyger gets 10 years for KILLING a black man, another bm was also killed because of this case so 2 black lives was lost…. on a white womans hands but we busy saving our energys for Shane Dawson and js 😂 everyone has the choice to support or not! every single human being has made some form of racist remarks in their childhood /teenage hood years, even black people we do it to other races, Asians, white people, Hispanic people, the fact is God created us ALL racism is a man made thing after slavery… but before slavery we were ALL naturally inclined to take to someone that looks like ourselves rather than someone that looks completely different, the white man found it easier to enslave black people because they physically don't look like him… let's keep it a buck, if we reached into the past EVERY SINGLE person has said something OUTRAGEOUS, the Muslims, the sikhs, the witch people (sorry I don't know what to call them by because there's different factions of that religion/practice), everyone has said something messed up at least once in they life 🙄 but the minute it physically effected one of us POC when Botham died for example? the heffer got TEN YEARS! so… we pick and choose when to forgive, someone who physically effected 2 black lives? gets ten years? and someone who was being a shit on the Internet for clout controversy and the fame he has now? which doesn't even physically HARM anyone, people have the choice to not support 🙄 and even so, people are capable of change and growth, people are capable of understanding the offence they caused when they said and did those things… and back then honestly? the Internet wasn't hypersensitive as they are today, today people will look shit up you done did a decade ago, to use it against you… like your not a different person all your cells in your body changes very 7 years, it's been ten…. so clearly there's GROWTH but we gone hold people for their actions back in 09 010? 🙄🙄🙄
    he wanted to get famous, now that's what he's famous for, I personally learn from everyone's mistakes, don't try and get attention doing parodies on people, incase I get called a racist even tho I'm African 😂😂

    Reply
  59. Somebresome Post author

    I just recently started watching Jeffree Star & when I heard someone call him racist I was like oh shit so I came here. Gotta say, yawn, I was rly thinking he did something bad. Smh.

    Reply
  60. I am just me Post author

    You’re missing how Jeffree was emotionally abused, bullied, and unaccepted by society for YEARS before this whole thing even happened. Trust me honey, being called a “f-ggot” every time he left the house and spit on for being androgynous is way worse than clapping back at someone with the n word or making an racist edgy insult. He was angry and depressed and would cut himself but sure we can overlook those details and just slap the racism label on him after decades of him very clearly changing.

    Reply
  61. xConsultingTrickster Post author

    I swear jeffree could slit the throat of a kitten on camera, take it's blood, press it into his latest eyeshadow and his mindless army of drones would STILL rush to pay $60 for a shitty neon rainbow vomit mess of a pallet that's still going to disappear from their basket before they can even finish checking out.

    Reply
  62. Giulia Russo Post author

    Basically what you are saying is be yourself to get famous then when famous be what every one wants to see……..Thanks

    Reply

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