[Music Intro (CC: Gwyn)] [Title Card: “Is Jeffree Star Racist?”
with background music] So, I watch a ton of beauty videos on YouTube, and if you follow me on Instagram or Facebook, you know that I’ve been on the search for the perfect matte black lipstick. I’ve had a ton of brands suggested to me, but.. one that I’ve heard pretty consistently is Jeffree Star. So, I started watching his YouTube videos, and I.. renewed my love for the MySpace star who famously said, “Open up your thighs, and show me your surprise.” [laughs] Honestly, I like Jeffree Star’s channel, because even though he has his own makeup brand, he’s not.. afraid to promote makeup companies that he likes that some people may consider to be his competitors. And he’s also willing to be honest about bad products that come from the companies that he supports. I used to follow him on MySpace way back in the day, and I forgot exactly why I stopped following him. That was until Stephanie Nicole, who is also a fairly blunt beauty blogger, made a video.. discussing him and his brand. One of the things she highlighted in her videos, that I had forgotten about, were his old racist MySpace videos. Sharolaid: “You say black folk cannot wear MAC cosmetics, and you splash acid on her face!” Jeffree: “Well, maybe if she wasn’t wearing the wrong foundation, I wouldn’t have to splash no battery acid.” “I wanted to lighten her skin tone, girl.” Sharo: “‘Cause I know what you did, too. I know what you did to Mike’s little sister, you slapped her at Walgreens.” Jeffree: “Who? That little black bitch Keisha?” Sharo: “You slapped her, ’cause you were stealin’ eyelashes!” Jeffree: “Girl, I would never steal no motherfuckin’ eyelashes.” Jeffree: “Honey, I am a woman of wealth, and that black bitch did not see me steal nothin’.” “I was paying with my platinum Visa.” Sharo: “You is a goddamn liar.” Jeffree: “Now, do you have Keisha’s number? I need her to wash my car.” “Look at my skintone, girl, I am blacker than the night.” Sharo: “Oh my gawd.” Jeffree: “Mmm, and what?” “Girl, I didn’t really mean to. I was just having a moment. You know us white folk, we schizophrenic.” Because Stephanie Nicole drew attention to these older problematic videos of Jeffree, the YouTube community.. has been taking him to task for the past few months. However, I feel there are some nuances that have been left out of this discussion, and I wanted to talk about.. a few things as a person that has been blogging since they were 14 who is, today, blogging a lot about racism. Very few people understand what it’s like being visible for over ten years online. If we all had every single foolish and disgusting thing, that we’ve ever said, recorded forever we’d all probably.. cringe at the things that we used to say. It may surprise you, but at one point in my YouTube career, I made videos where I referred to black people.. as monkeys. I used to have a video where I pledged allegiance to the KKK. I even had a video where I joked about how I.. castrated my ex-boyfriend. All because I was trying to be an edgy teenager online, but people grow and change. And as I’ve grown, I’ve made a point of addressing the things that I’ve done that were problematic.. and removing them from the Internet, if I could. Because I’ve experienced so much change as a blogger, I believe that it’s possible for Jeffree Star to have grown.. into a completely different person from who he was in those Sharolaid videos. But here’s my problem, we really don’t have any evidence that he has changed. Jeffree Star has come to YouTube and apologized for almost every scandal that he’s been involved in. Except the racism. That bothers me, because when you watch one of the numerous “Jeffree Star Exposed” videos, pretty much.. everyone is upset that they supported someone who could say such disgustingly racist things. Heavenly: “I cannot sit by idly when: 1) Your manager is an African American woman..” “And, yes, it may be a joke, and this was another comment that I had recently got on Facebook..” “It may be a joke that you did on ‘Stickam’ about throwing battery acid on..” “an African American woman’s face to lighten her skin tone, joke or not, it should’ve not’ve been said.” Moriah: “In terms of racism, when it comes to serious.. more serious topics like racism.. That’s..” “That’s not a joke. That’s not even remotely funny.” Karina: “I have to say, that is the most evil shit I’ve ever heard in my life, and in all the years that I’ve been alive..” “I’ve never even had that thought in my head. I don’t know what kind of a racist evil person you have to be..” “to come up with that. That hurts me. That hurts me, and I’m not a black woman.” “It hurts me as a human being.” No one really cares that much about the Rocky Roadkill thing, or the Kat Von D thing, or the Kylie Jenner thing. A lot of people can accept that there’s some sort of drama between makeup enthusiasts. But what they can’t stomach is financially supporting someone who would call someone a nigger or joke.. about throwing battery acid on a black girl’s face. Jeffree Star did, however, bring up the topic on Twitter. Where he explained that these were things he did.. a long time ago, that he regrets and has apologized for throughout time. However, if you read between the lines of this apology, it wasn’t really an apology that comes from.. an understanding of WHY these things were wrong as much as it was an apology for the things he said.. offending people. “I’m sorry you were offended” isn’t really an apology. Real apologies come from fully understanding WHY what you said was wrong. And, to me, it’s very suspicious that he can come to YouTube and apologize with pretty much everything.. but the racism. When we talk about whether or not he’s a racist today, we often hear his supporters saying that he has.. a black manager, assigned to a record label owned by a black man, and he features mostly black models in.. his ads. Well, what do all three of these things have in common?
MONEY. It’s been a long time since MySpace has been relevant. So, I definitely believe that Jeffree Star has since changed. But to present these as examples of him “not being racist” is just, kind of, dishonest. These black bodies don’t exist in his life without the financial benefit attached to them. Using black people as props to defend yourself against accusations against racism only solidifies the idea.. that black people are tools, as opposed to humans deserving of basic respect. It’s one thing to use black people to sell products and to make money. It’s another thing to actually support them. I want to reiterate that I believe Jeffree Star could very well be a changed man. I just haven’t really seen evidence of that. And, in my opinion, no matter how many times you want to apologize for old racist content, I think it’s important.. for him to address this NOW. The sad thing about this situation is, I see so many people defending him not really understanding that.. there isn’t an expiration date on racism. So, with all of this information in your hands, I’m sure you’re probably wondering what to do. I think that you have to decide, for yourself, whether or not you want to continue to support him. Personally, if he apologized, I’d be happy that he did, but I still wouldn’t trust him with my coins. Instead, I’m going to put my hard-earned dollars towards black-owned beauty brands. Right now, a ton of beauty bloggers are doing the “BOMB” challenge, which is the.. “Black Owned Makeup Brand Challenge.” In these videos, they do their face in black-owned makeup. Here are some of the challenge videos, please check them all out, and don’t forget to subscribe to all of.. these lovely ladies, if you haven’t already. I think it’s very important, now more than ever, to support.. black-owned companies. Remember that just because these brands are black-owned doesn’t mean that they only cater to black people. If you’re someone who is distinctly invested in anti-racism, I think that putting your money where your.. money where your mouth is, is extremely important. You shouldn’t have to sit around and justify the reason’s why you can continue to support someone who.. may or may not be a racist, and isn’t really willing to address that accusation publicly. I have a list of black-owned beauty brands in my description box. So, please check them out! A few of them even outclass Jeffree, when it comes to long-lasting matte lipstick. Or.. so I’ve heard. [giggles] And on that note, as per usual, always remember and NEVER forget that you are beautiful, and you are loved. Bye! If you like this video, you can support my work by becoming a monthly Patreon patron. Your fave is “problematic.” [Title card: “Azealia Banks & Problematic Faves” with music] I have a shirt in my store that says “PROBLEMATIC” in all caps in floral lettering. The meaning behind the shirt.. is that, regardless of how we like to see ourselves..